Author Spotlight with Joe Cronin, former Vice-Chairman of Saatchi & Saatchi

In work around the globe Joseph Cronin made the observation that managers unable to manage themselves were poor at managing others.  When teaching at the graduate and undergraduate level my course preparations revealed a lack of mentoring existed in many companies.

THEORY YOU fills the void created by these two deficiencies. It is a more personal approach to management than Theory X or Theory Y.  The book is designed to provoke potential managers to think and plan strategically for advancement and to serves as a refresher throughout the many points in a career.

THEORY YOU is the breakthrough management guide that prepares an individual to manage themselves all the way to the corner office.

Click here to listen to the interview with Joe Cronin




About Joseph Cronin
Joseph Cronin is the former Vice-Chairman of advertising giant Saatchi & Saatchi, and also a former Adjunct Professor of Global Marketing and Global Management at Northeastern University.

His business career includes work in all continents and includes countries such as: United Kingdom, France, Argentina, Brazil, Australia, New Zealand, Japan, China, Namibia, Canada, and Hong Kong. He has been president of offices on both coasts of the United States, and also led the global team for Toyota / Lexus at Saatchi & Saatchi.

"Theory You" is his first book and is the result of his global experiences combined with his teaching experience. Center Stage with Mark Gordon airs Tuesdays at 7PM (PST) on KXLU Los Angeles, 88.9 FM and streaming live on the internet at www.kxlu.com

For more about Center Stage with Mark Gordon visit www.stageandscreen.com

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